C.
Jimmie Carter
C. Jimmie Carter represents a colorful
character in the history of Rogers and is
most well known for his involvement with the
area poultry industry and development of the
Rogers Airport. Pictured at right is the
first weekly air shipment of broilers to
Alaska by Rusty Air Service on November 30,
1949. Carter, president of the Rogers
Airport Corporation, is the gentleman
wearing the hat and suit jacket in the image
and was once quoted as saying, “I still find
living the most interesting thing in the
world.”
According to a 1958 Poultry & Eggs
Weekly article, Carter was a
“jack-of-all trades” and had “worked as a
farmer, cow poke, prize fighter, wrestler,
magician, radio announcer, Judo instructor,
timber cutter, ox team driver, night club
bouncer, mule skinner, taxi driver, air show
promoter, airplane pilot, special policeman,
public relations man, and baby sitter.”
These qualifications would certainly look
interesting listed on a business card!
Carter also claimed to have “sold everything
from dried fruit dippers to airplanes,
crossed Texas in a covered wagon, walked a
mile in a sub-zero snowstorm without a
shirt, force-landed an airplane in the
Ozarks, spoke over the radio for a
congressman, chaperoned a beauty queen, and
broken an arm after being thrown by a Texas
bronc.”
In 1924 he started selling radios and then
medicines out of his car in Kansas City.
Poultryman was added to his resume after
arriving in Rogers in 1933 with the start of
his poultry remedies business. This occurred
during the depression and one of the tales
associated with Carter relates that he was
so poor upon arrival in Rogers that he had
to borrow water and containers to mix
remedies in. In 1966, Carter reported that
in “truth” he mixed the remedy in a
50-gallon drum, but added a gallon of water
for every gallon of remedy removed and,
thus, never ran out of the product.
By 1938, Carter had established himself as a
businessman and member of the community.
Carter’s local fame grew during the winter
of 1940 when he took his car for a drive on
frozen Lake Atalanta. “Crazy” Jimmie Carter
eventually broke through the ice and had to
have his car recovered while the onlookers
gathered along the shore reveled in the
sight, as he also did. He reported that he
wanted to enjoy the ice even though he
couldn’t skate.
The local economy focused heavily on poultry
production by the mid-1940s and depended on
receiving chicks from out of state
hatcheries. The high demand for chicks could
not be met by over the road shipments from
regional suppliers, so air transport seemed
to be the answer. Carter worked with civic
leaders for financial support to improve the
airport, which had been established in 1945.
Landing strips were smoothed, lights were
installed, and support buildings were
erected.
Carter imported 40,000 chicks into the
northwest Arkansas area in 1947 and by 1951
20 million chicks were flown into the Rogers
Airport. A large amount of poultry products
were also shipped out. Eastern hatcheries
began shipping eggs via air transport
instead of chicks due to the efficiencies of
the system. By 1957 he opened his own 60,000
capacity broiler farm and continued to
provide poultry medications to the public.
According to the 1959 Rogers City Directory,
the C. Jimmie Carter Co., Poultry Remedies &
Broiler Farm office was located at 324 South
First Street on the corner of Cherry Street
and the phone number was 1330 on the local
exchange.
Carter served as the president of the
airport board of directors from 1948 to
1977. The State of Arkansas Division of
Aeronautics presented a citation to Carter
in 1972 for “outstanding service to aviation
in the State of Arkansas and the Nation.”
Although some controversy surrounded the end
of Carter’s tenure with the Airport
Commission in 1977, the city had recognized
Carter’s dedication to the community with
Resolution No. 301 in 1975, which designated
the airport as Rogers Municipal Airport –
Carter Field. |