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Strategic Long Range Planning

Relevance to the customer's changing needs is vital to the organization's effectiveness in the future.


Relevance to the customer's changing needs is vital to the organization's effectiveness in the future. The administrative staff of the Rogers Fire Department must not only support efficient functioning of the Operations and Training Divisions, but must continually monitor the community's ever changing characteristics to help ensure that the Department will meet those needs. Long-range planning, therefore, receives equal attention to administrative and logistical support.

To be effective RFD management must look beyond the day-to-day support that keeps the organization functional. A view of the future provides the long-range element to help evaluate Departmental directional options. Among these tasks are:

*Strengthen neighborhood crisis intervention/community service by establishing the neighborhood fire station as the focal point for delivery of specialized "products".

*Monitor and react appropriately as needed to National, State, and local regulatory and policy changes that influence RFD’s delivery of neighborhood crisis management/intervention services.

*Review continuously changing technology that may effect the delivery of fire suppression and emergency medical field care service with more effective and efficient results.

*Continuously assess opportunities for automatic and/or other mutual-aid relationships that will yield improved customer service.

*Review community growth policy and development trends for potential urbanization patterns to determine Rapid Deployment Force requirements to serve that emerging community sector.

*Maintain infrastructure—buildings, apparatus /vehicles, equipment—at reasonable current "standards" levels to properly deliver the assigned service tasks to the customer.

*Assess service fee structures in view of cost containment trends/guidelines/requirements from both the public and private sectors and watch for opportunities to establish linkages, where appropriate, for assuring containing sound service delivery.

*Review and extend annually the RFD Emergency Training Center (ETC) three year calendar to assure a strong program is maintained—both in terms of product and support.

*Continue to monitor RFD’s presence on the internet to evaluate opportunities to become more customer interactive in areas of public education, electronic funds transfer (ambulance fee payments), and communications (e-mail).

*Establish strengthened "intranet" capabilities including expanded data transfer, training opportunities, document access, and others within the RFD structure as well as "extranet" links with other elements of the City of Rogers electronic information system.

Results of this planning process will be seen in revised or expanded Departmental policies and procedures and perhaps the annual budgeting process if special funding considerations must be enacted.